3 Ways to Make your Social Media Content Visual

Posted by Muhammed Posted on Thursday, January 16, 2014

Over the last few years, most businesses have recognized the value of developing social media marketing strategies but many still struggle to establish the efficient ones. Even though social media may appear as a no-brainer, once you realize you’re not generating more leads, you must figure out what it is that you’re doing wrong.

If your social media efforts start appearing futile at some point, don’t be afraid. This is something many businesses have already experienced. However, you should definitely stop with current strategies and come up with new ones. One of the good ways to make your content more appealing to your audience is to make it visual in every possible way.

It’s all about images.

Image sharing is one of the most popular trends in the world of social media. With the emergence of Pinterest and many other image-sharing channels, quality images have gained in importance. Overloaded with all kinds of information they receive via the web, people often find it difficult to read long pieces of text, even if they deal with topics relevant to them. Therefore, whenever you can present your product or service in an image, do that and you’ll probably reach a wider audience. Remember that images in tweets generate up to 40% more clicks and have this fact in mind next time you want to tweet an important message.

Infographics are an effective way of data presentation.

Infographic is probably the nicest way to outline the important data and correlations between certain trends. Clearly, you shouldn’t just fill in your infographic with random facts but rather make a little research or survey that would send valuable information to your audience. If you have a large user or fan base, you can occasionally organize surveys via SurveyMonkey and use the data obtained to make an infographic. Eventually, you can embed it to your web page and your readers will be more likely to actually absorb the information you’re giving them. 

Visual web pages.

The latest trend in ecommerce website design is creating plain yet effective pages that primarily contain visual content. No one has time to read long paragraphs in order to find a required piece of information. Instead, they look for images, videos, lists or bulletpoints, which are all the things your website should feature. The same goes for blog posts, as well. Help your audience understand why your article is relevant by cutting it into several paragraphs, adding blockquotes, images and videos. Videos are an excellent way to increase the time your readers spend on your page, which should be your motivation for featuring more of them.  

No matter how interesting or informative your web page is, if you don’t present your point in a way that appeals to your audience most, it will most certainly be neglected. The Internet is highly competitive and crowded place, so you should use all the available techniques to reach out to the eyes of those who matter to your brand.

About Author: Leana Thorne is a devoted blogger and a regular contributor to several tech blogs. She enjoys exploring new internet technologies and sharing newly found information, and loves writing –while working as an internet marketing consultant and loving her job because it allows her to rightfully creative.